YETI // YETI Rambler
Worked with YETI to help create brand awareness around their YETI Rambler.
ROLE
Director of Creative Strategy
The strategy was centered around utilizing active lifestyle creators by showing them authentically using their YETI Rambler in their day to day activities. The social channels of these selected creators were also utilized to run a customized paid media campaign to reach active lifestyle audiences and drive them to the Rambler sale landing page.
GOAL
Curated team of five social creators published 28 posts of authentic YETI content during the 2019 winter season. This content garnered 772,000+ in reach with more than 50,000+ likes, comments, clicks, and shares.
HIGHLIGHTS
Creator Team
Lauren Fisher
Audience: 1,100,000
Total Impressions: 467,627
Total Engagements: 44,502
The Ready State
Audience: 352,000
Total Impressions: 193,956
Total Engagements: 7,020
Calvin Corzine
Audience: 43,500
Total Impressions: 154,201
Total Engagements: 4,951
Bonnie Weeks
Audience: 70,500
Total Impressions: 190,643
Total Engagements: 4,744
Elisabeth Akinwale
Audience: 108,000
Total Impressions: 36,322
Total Engagements: 2,547
The Results?
28 authentic social posts distributed through the channels of active lifestyle influencers, reached 772K unique people with more than 53K engagements.
