Otterbox// #DoYourThingAlready
Worked with OtterBox to help launch their new OtterBox Lifestyle channel with a gen-z campaign focused on bringing awareness to #DoYourThingAlready by instilling the notion of You Got This.
ROLE
Director of Creative Strategy
GOAL
The strategy was centered around utilizing gen-z creators by showing them enjoying spring activities and provoking audiences to follow suit. The social channels of these selected creators were also utilized to run a customized paid media campaign to reach gen-z audiences and drive them to the OtterBox Lifestyle series landing page.
41 original posts
724,448 unique reach
1,456,867 impressions
60,229 engagements
8.31% engagement rate
HIGHLIGHTS
Creator Team
Ashley Masse
Audience: 112,000
Total Impressions: 193,627
Total Engagements: 25,235
Bree Cevaal
Audience: 20,000
Total Impressions: 406,201
Total Engagements: 4,951
Tess & Sarah
Audience: 316,000
Total Impressions: 290,478
Total Engagements: 17,953
Shelby Kleiman
Audience: 31,600
Total Impressions: 190,643
Total Engagements: 4,744
Brock DeHaven
Audience: 16,200
Total Impressions: 136,322
Total Engagements: 3,574
Chloe Montoya
Audience: 21,100
Total Impressions: 92,041
Total Engagements: 1,599
The Results?
41 authentic social posts distributed through the channels of gen-z urban lifestyle influences, reaching 724k unique people and more than 600k engagements.
Published Content
20 social posts contracted
41 social posts achieved
——————————-
8 Instagram Posts
33 Instagram Stories
Engagement
60,229 engagements
8.31% engagement rate*
———————————-
48,081 likes
391 comments
9,671 consumptions
2,086 post shares/saves
Reach
500,000 contracted
724,448 achieved
——————————-
638,498 Instagram
85,950 Instagram Stories