POW // Strava

#crushit4climate

Tasked to develop and execute a social media campaign with POW and Strava to promote #crushit4climate - an effort to protect the outdoor places we love and the experiences that get us fired up.

ROLE

Director of Creative Strategy

Help direct a short video that can be shared across social media to create awareness & hype around #crushit4climate

Contract ambassadors to celebrate what we are trying to protect by going big outside next month, whether it’s a one day adventure, or a challenge spanning the entire month. This will raise awareness and money for POW to achieve their goals.

GOAL

Team 1:

Hilaree Nelson, Clare Gallagher, Caroline Gleich, Fernanda Maciel, Jeremy Jones, Jimmy Chin, Conrad Anker, Jim Morrison

Team 2:

Angel Collinson, Ingrid Backstrom, Hadley Hammer, Leanne Pelosi, Sierra Quitiquit, Kit DesLauriers, Beth Rodden, Stephanie Marie Howe, Michelle Parker, Emily Harrington, Matt Segal, Mike Foote, Chris Davenport, John Collinson, Danny Davis, Julian Carr, Chris Benchetler, Sage Cattabriga-Alosa, Josh Jespersen, Brody Leven, Ian Mcintosh

THE ATHLETES

The Results?

Made sure the #CrushIt4Climate hit the world with a bang. Announced the campaign, built awareness and broke the Internet.